Determine.
Deploy.
A-Ventures Global is the ecommerce intelligence and operating system that determines which interventions will improve profitability, and deploys them.
AVG aggregates ecommerce technology, intelligence, and operating capabilities for brands and investors. We determine what is happening, what technology is needed, and where intervention creates value. Then we put operators on it.
The AVG ecosystem
The first intervention: demand capture
Advertising creates demand; something else decides who captures it. The Demand Capture Ledger measures, at the SKU level, how much of that demand the authorized channel actually captured, dollarizes the leakage, and deploys the fix. Live today inside enterprise brand and agency engagements.
Our Team
Operators first
We’ve been in ecommerce since the first Amazon marketplace listings went live. Our leadership and advisors are practitioners who have built, sold, and run the businesses that brands and investors now depend on.
George Wescott
FOUNDER | MANAGING PARTNER | CEO
One of the earliest seller and vendor accounts on Amazon. Founder of A-Ventures Global and Equity Commerce; Buy with Prime and AWD beta partner; has built and exited multiple commerce businesses over 25+ years.
Specialties: enterprise Amazon operations, agentic commerce, demand capture, building operator teams and communities.
Shawn Hay
Co-Founder | Partner | COO
Runs the operating side: people, process, data, and technology. Builds the foundation that lets engagements scale without breaking.
Andrew Brandt
ENTERPRISE ARCHITECT | CTO
Results-focused Technology Leader with proven history of facilitating successful product development efforts and getting products to market.
Over 20 years of software development experience, with a particular expertise in developing enterprise systems and real-time transactional platforms. As a technology executive, been involved in IPOs for three separate software companies.
intelligent
e-commerce
platform
Our AVG determines monitors market trends, product mix, category white space, and advertising spend to accelerate effectiveness and cashflow.
Our Team
Operators first
We’ve been in ecommerce since the first Amazon marketplace listings went live. Our leadership and advisors are practitioners who have built, sold, and run the businesses that brands and investors now depend on.
George Wescott
FOUNDER | MANAGING PARTNER | CEO
One of the earliest seller and vendor accounts on Amazon. Founder of A-Ventures Global and Equity Commerce; Buy with Prime and AWD beta partner; has built and exited multiple commerce businesses over 25+ years.
Specialties: enterprise Amazon operations, agentic commerce, demand capture, building operator teams and communities.
Shawn Hay
Co-Founder | Partner | COO
Runs the operating side: people, process, data, and technology. Builds the foundation that lets engagements scale without breaking.
Andrew Brandt
ENTERPRISE ARCHITECT | CTO
Results-focused Technology Leader with proven history of facilitating successful product development efforts and getting products to market.
Over 20 years of software development experience, with a particular expertise in developing enterprise systems and real-time transactional platforms. As a technology executive, been involved in IPOs for three separate software companies.
Our Clients
Built for brands, investors, and their agencies
- Know which interventions move profitability
- Capture the demand your marketing already creates
- Operators embedded in your team, not a login
- Prove the media produced captured revenue
- White-labeled or co-branded delivery
- A seat on your client accounts
- SKU-level diligence and portfolio visibility
- Interventions that lift portfolio profitability
- Fractional operators from diligence through exit
Our Advisory Partners
Strategic partners drive growth
Our advisory partners extend the AVG team across commerce strategy, enterprise search, marketplace risk, and operations.
James Thomson, PhD
Rick Watson
Provides strategic e-commerce consulting to firms across the e-commerce industry.
Primary focus is Direct-to-Consumer operation build-out for investors and the C-Suite, B2B marketing for software and service firms, and strategy regarding e-commerce marketplaces.
Jeremy Sanchez
Jeremy has worked in digital marketing with a focus on search for the last 25 years. Jeremy is the CEO and Co-Founder of Global Strategies (GSI), an enterprise search consultancy, driving growth for clients at the inflection point of marketing and enterprise digital transformation. Global Strategies was acquired in 2007 by WPP.
Mark Kreloff
Investor and Zero-to-One Operator and serial entrepreneur. Co-founder & Biz Development lead for Proof, a national legal services marketplace. Acquisition team for BTS Biogas (Italy) & former exec at Bioenergy Devco (USA).
John Gilstrap
John is Founder / CEO of Awaken Space LLC. John has over 25 years of experience in the private and public sector. Skills and experience include managing P&L organizations across borders, global marketing strategies, product development and innovation, corporate finance, and DEI strategy.
Dave Breda
Over 25 years of experience driving breakthrough improvements with global technology companies. Expertise includes profitability improvement, innovation, strategy, portfolio and product-line, technology, supply chain management, and operations. A partner with PRTM and lead for the Computers, Networking, and Semiconductor group.
Hendrik Laubscher
Hendrik Laubscher is an experienced e-commerce executive who advises brands, retailers, and investors of all sizes to accelerate growth-focused decision making.
Sreenath Reddy
Sreenath Reddy is the Co-Founder & CEO of Intentwise. He has 20 years of experience in the digital advertising and data analytics space. He is an AI-geek and is passionate about applying AI to solve marketplace eCommerce challenges.
Our Advisory Partners
Strategic partners drive growth
Our advisory partners extend the AVG team across commerce strategy, enterprise search, marketplace risk, and operations.
James Thomson
PhD
James Thomson is an Advisor to A-Ventures and a former Amazon executive with deep experience in ecommerce, marketplaces, channel strategy, and brand governance. He is Managing Partner of Equity Value Advisors, where he works with investors, boards, and management teams on ecommerce diligence, marketplace risk, governance, and value creation.
Rick Watson
Provides strategic e-commerce consulting to firms across the e-commerce industry.
Primary focus is Direct-to-Consumer operation build-out for investors and the C-Suite, B2B marketing for software and service firms, and strategy regarding e-commerce marketplaces.
Mark Kreloff
Investor and Zero-to-One Operator and serial entrepreneur. Co-founder & Biz Development lead for Proof, a national legal services marketplace. Acquisition team for BTS Biogas (Italy) & former exec at Bioenergy Devco (USA).
Jeremy Sanchez
Jeremy has worked in digital marketing with a focus on search for the last 25 years. Jeremy is the CEO and Co-Founder of Global Strategies (GSI), an enterprise search consultancy, driving growth for clients at the inflection point of marketing and enterprise digital transformation. Global Strategies was acquired in 2007 by WPP.
John Gilstrap
John is Founder / CEO of Awaken Space LLC. John has over 25 years of experience in the private and public sector. Skills and experience include managing P&L organizations across borders, global marketing strategies, product development and innovation, corporate finance, and DEI strategy.
Dave Breda
Over 25 years of experience driving breakthrough improvements with global technology companies. Expertise includes profitability improvement, innovation, strategy, portfolio and product-line, technology, supply chain management, and operations. A partner with PRTM and lead for the Computers, Networking, and Semiconductor group.
Hendrik Laubscher
Hendrik Laubscher is an experienced e-commerce executive who advises brands, retailers, and investors of all sizes to accelerate growth-focused decision making.
Sreenath Reddy
Sreenath Reddy is the Co-Founder & CEO of Intentwise. He has 20 years of experience in the digital advertising and data analytics space. He is an AI-geek and is passionate about applying AI to solve marketplace eCommerce challenges.